Marty Bonacci | Custom Cult Snowboards | Tim Ferriss | E-Bay | Moccasins | Bow Hunting for Humans

Episode #33

My buddy Paul Horning and I sat down and chatted with Marty over Skype - we discussed Marty’s new custom snowboard company Custom Cult Snowboards. Paul and Marty reminisced about the good ole days a bit which was quite funny as Paul used to work for Marty at Whitetail. We walked down the path that Marty took in building his first online business - which actually has nothing to do with snowboarding. It was a really fun conversion - Marty is amazing at deconstructing processes and seeing opportunities that others don't see or act on.

We covered:

New Mexico living

Reminiscing the good ole days at Whitetail

Paul’s mullet and goatee

Eric Gibson’s vert ramp teardown

Skating vert in snowboard boots

Paul’s work ethic

Nate’s bow hunting skills and the zombie apocalypse

Paul gets shot with an arrow

Working for Kingpin Snowboards

Background on Custom Cult Snowboards

US Open at Stratton

Tim Ferriss and his book The Four Hour Work Week

Western Belts and moccasins on E-bay

Snowboards made out of dirt

Quotes from the episode:

“I remember - every year that I instructed or worked at a ski resort. I never made enough money to cover my expenses. I went into debt deeper everyone of those years.”

“I’ll get this ramp and people will just magically come help set it up… people would rather be snowboarding than setting up a ramp.”

“See Nate, Marty’s a good friend.” -Paul

“I ride with a zero zero stance… I tried to have a skateboard stance on my snowboard.”

“It was an eye opening experience - just how different you can make a board by tweaking just one spec”

“There’s a handful of custom shops around the world”

“I think you can make a surfboard with less equipment and overhead than a snowboard.”

“I’ve been doing the board design for Smokin since they began.”

“I’ve started my businesses by accident… I was completely broke, unemployed and almost homeless.”

“I noticed that I’d get up in the morning and spend 5 minutes pronging ou the labels and sending via the internet fax regardless of if I sold one item or a hundred items.”

“About a year ago, I took all my snowboard making equipment and threw it out.”

“You don’t want a board designed for you by someone you don’t know. You want a board designed for you by someone who’s riding style that you look up to or that you’d want to emulate. You don’t want a board designed for you by someone that’s a poser or someone that sucks or an engineering nerd.”

“Shit I know a bunch of people that look up to Paul’s riding…”

“I hated sitting in front of the computer screen all day… and I realized that I’d probably die a virgin.”